• banner sub 1

Women in Family Businesses - Invisible Giants


The importance of women in family business cannot be understated. From the late ‘90s to 2015, the amount of women running family companies has quintupled.

Despite this progress, less than a quarter of the average family firm’s executive team is composed of women. While women wait for greater acceptance as equals in the business world, many are hard at work behind the scenes.

Adjunct Professor of Family Business at INSEAD France, Christine Blondel, coined the term “invisible giants” to characterize the nature of women who take on crucial, yet unrecognized positions within family businesses. These roles include, but are not limited to:

  • Raising the next generation;
  • Supporting the founding entrepreneur;
  • Interviewing future collaborators;
  • Aiding in bookkeeping or accounting; and
  • Contributing financial capital (bringing funds to the business).

Often, the toughest challenge faced by females is to balance the roles of wife, daughter, leader, co-worker, etc.

Juggling these multiple responsibilities requires women to be great mediators within the family. The greatest problem facing Australian family businesses is communication among family members.

Luckily, women seem to be better than men at keeping constant communication and thus, normally take on the crucial, yet unofficial role of mediator. Through this key role, women foster family cohesion and support conflict resolution.

The business prowess of women has allowed many to capture a growing share of official leadership positions. Recent studies find that female managers lower the risk of bankruptcy and improve business performance through superior decision making skills. Women tend to excel in these areas because of their proclivity for communication, making it more likely that they will consult others before finalizing a decision.

So, every now and then, take a moment to honor the “invisible giants” that have contributed to your family business.

Many of our resources are focused on the subject of women in family businesses. You can start with the Christine Blondel video here

Download our Women in Family Business E-Book Here.

Family Business, Where Are You Taking This Rocket ...
Can Sharing Family Stories This Christmas Improve ...

Contact Info GPO Box 1784 Brisbane, Qld, Australia 4001 | Tel: +61 (7) 3067 3473 | coaching@insights.org.au